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FinAtlas
Taskunverified

Customer acquisition cost and CAC payback

Divide fully-loaded sales and marketing spend by new customers or new ARR to measure what growth costs and how fast it repays.

varies by archetype

1

The task exists in this business archetype but behaves differently. The note is the point of the edge: it must say how it differs, not merely that it does.

  • Marketplace / platformArchetypeunverified

    Acquisition is two-sided: supply and demand have different costs, payback periods and churn rates. A blended CAC hides that one side is usually being subsidised to create liquidity for the other, which is a deliberate investment rather than an efficiency problem.

produces

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The modeling object or downloadable deliverable the task creates.

consumes

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A canonical data object the task needs as input.

owned by

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The business-partner org unit accountable for the task.

runs in

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The end-to-end shared-services process the task sits inside.

serves

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The verb-level intent the task exists to satisfy.

Relationships pointing at this node.

performed by

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A job title someone actually holds does this work.