Functionunverified
GTM Finance
Finance partnering to sales and marketing. Owns revenue planning, sales capacity and quota, compensation design, and the question of whether go-to-market spend is buying growth at a defensible price.
Relationships pointing at this node.
owns
19The business-partner org unit accountable for the task.
- Bookings and pipeline forecastTask
- Commission accrual and true-upTask
- Customer acquisition cost and CAC paybackTask
- Deal desk support and deal economicsTask
- Discounting and price realization analysisTask
- Funnel conversion economicsTask
- LTV and LTV:CAC analysisTask
- Marketing mix and program ROITask
- Net revenue retention modelingTask
- Partner and channel economicsTask
- Pipeline coverage analysisTask
- Pricing and packaging analysisTask
- Quota setting and capacity planningTask
- Renewals and churn forecastTask
- Rep productivity and ramp analysisTask
- Revenue forecast (recognized vs billed)Task
- Sales compensation plan designTask
- Sales efficiency (magic number, ratios)Task
- Territory and segment modelingTask
staffed by
3The org unit the role sits in.